"Building and Sustaining Brands and Customer Loyalty in Today's Dynamic Global Environment"
5 CEOs share their strategic marketing & brand building insight on creating sustainable brands that drive loyalty & growth
30 Minute Breakout Session w/ each CEO after Panel Discussion
Date/Time: January 14th, 2010: 6:00pm – 9:00 pm
Location: HBS, Spangler in the Williams Room
Enjoy a one-of-a-kind evening with 5 dynamic CEOs as they share their ideas and strategies to build brands that enhance brand equity, dominate product categories, and maximize the value of the business and shareholder value. In today’s ever-changing competitive landscape, it takes visionary leaders to change the game and inspire their teams to focus on break-through marketing strategies and creativity to drive results to a new plateau of success.
The CEO Panel includes:
| Bert Jacobs |
Dave Balter |
John Brooks |
Jay Margolis |
Howard Brodsky |
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Chief Executive Optimist of Life is good
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Founder/CEO of BzzAgent |
CEO of Healthcare Capital Consulting |
Former CEO Limited Corporation, Apparel Division |
CEO CCA Global Partners |
| Click Here For Biographies |
The Roundtable will be Moderated by Larry Gulko, Marketing & Brand Strategist.
As a marketing executive, entrepreneur, and consultant Larry has launched over 25 brands for a variety of organizations. He has an impressive track record building sustainable, leading brands that drive revenue, growth, customer loyalty and increase business value. Organizations have spanned entrepreneurial ventures and emerging growth businesses to the Fortune 500 in the consumer goods and services, professional and business services, hospitality, healthcare, and technology sectors. He has been invited to develop a new strategic marketing and branding program for Ernst & Young Entrepreneur of the Year Alumni and the firm’s Exceptional Performance venue. Larry created a new marketing strategy and brand image for the LPGA Legends Tour and a Branding & Loyalty venue in association with the Disney Institute. Larry is a regular guest on NECN-TV Business Day and is a sought-after motivational speaker and thought leader.
With such an impressive collection of CEOs in one room at one time, we decided to add 30-minute breakout sessions with each CEO after the roundtable discussion. Each CEO will conduct a breakout session on a specific branding issue and be available for questions.
Sign up Early the event had roughly 200 attendees last year and will sell out
Jan 14th from 6pm-9:00pm, with 30 minute CEO breakout sessions from 8:00-8:30m
HBSAB Premier Sponsors
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Event Dashboard:
When: Thursday, 01/14/10 at 6:00pm - 8:00pm | iCal
| Location |
| Harvard Way Boston, MA 02163
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Look Who's Coming:
Laurent Amouyal , Tempo Capital Hayden Anderson Michelle Anderson Emile Bellott , AsisChem John Bendfeldt James Bohn Edward Bond Jim Bricker , Bulfinch Group Kenneth Brown Stephen Chapman Peter Connor Peter Demuth Robert DeNoble Charles Dornbush , Athenium Parmelee Eastman Adrian Gill , Puma Scarlett Bartlett , Order Matthew Goldberg Thomas Goldsmith Martha Hayward Mary Herzog Kathryn Hopkins Richard Kohn , UHY Advisors Wendy Lane Rikk Larsen Jeffrey Lucas Robert MacArthur Alan Haberman , GVP Naheed Malik Deborah McConchie Barbara McGill , Colchester Consulting Group Meredith McPherron Richard Morrison Richard Morrison Mary Anne North , Polaris Management, Inc. Joseph Onstott Deborah Pege Oleg Pohotsky Robert Popadic , Lighthouse Consulting Group Stuart Rose , Tully & Holland Michael Rush Joan Schneider-Egalka Lawrence Schwartz Terri Sevilla , Towers Watson Ed Sevilla , Harvard Jay Sherry , Pegasystems Lawrence Smith Lee Steele , Tatum, LLP Wade Appelman , Harvest Automation Charles Grinnell , Harvest Automation Raymond Sansouci , StreetDelivery.com Stephen Stuntz Barbara Thornton Saeko Tsuchihashi Bruce Walton Richard Williams Marc Zablatsky Herbert Shumway Janet Benvenuti Paige Arnof-Fenn , Mavens & Moguls LLC Julia Cooper Stephen Wunker Joseph Kahn , LINX-The Enrichment Club & Camp for Kids Josh Schiering , LINX-The Enrichment Club & Camp for Kids Julia Norris Jack Clancy , Enterprise Bank Andrew Duncan , Enterprise Bank Chet Szablak , Enterprise Bank George Duncan , Enterprise Bank Charles McWilliams William Mitchell Ronald Mis Lucas DiLeo Rob Humble Lisa Maini Nathan Zielonka Kate Terry Lindsay Purcell Peter Kroon Felecia Elias Irina Gerry , P&G Larry Cervon , LASSA Partners Laurie Kirk Neil Goldberg James Lang Carolyn Volan Robert Bennett , Invoice Cloud Robert Lapides , Invoice Cloud Peter Rosenorn Jim Fisher Andrew Clapp , Arctaris Capital Partners Rudi Scheiber-Kurtz Randy Giusto H Mason Fackert Matt Nagler , The Nagler Group Rachel Levy , Rachel Levy Consulting Louis DeGeorge Therese Byrne Jane Hiscock , Farland Group Robert Ciampa , Tervela John Milbank Sheryl RothRogers Nicastro Doreen greg Rublev Jason Mironov Kiernan Laughlin Patrick Griffin , Harvard Financial Aid Initiative Kyle MacDonald Chris Maloof Lawrence Siff Shea Adelson , Seven Stones Leadership Kate Carleton ... a total of 114 guests. Note: to opt out from this list please sign in, go to My Account and change your preferences under My RSVPs.
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